Non format

Coke side of life
Wieden+Kennedy/
This is Real Art

Illustration for Coke side of life campaign

These images above are illustrations for Coke side of Life campaign. I was drawn to the bottom image first because of the use of bright colours and detail in it. You have to look closer to see that it is leaves emerging from the coke bottle. From a distance it looks like coloured bubbles, fizzing out of the top.
From looking at this image I then came across the top image, which was included in this series of illustrations. Instead of leaves coming out of the bottle, coloured pencils emerge from it. I think that this version in the campaign was aimed at younger people with the smiley face drawn on it compared to the other colourful image of leaves, which would be more appealing to adults.


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